A highlight moment of the Macy’s Thanksgiving Day Parade 2025.
On November 27, 2025, the 99ᵗʰ edition of the Macy’s Thanksgiving Day Parade took place in New York, bringing together an impressive variety of artists and performances. Among them, the fictional group HUNTR/X, from the animated movie “KPOP DEMON HUNTERS”, made a remarkable entrance by performing their hit “Golden”.
Dressed in black, the trio (the voices behind HUNTR/X: EJAE, Audrey Nuna, and REI AMI) sang “Golden” on a stage branded with the group’s logo, accompanied by dancers wearing golden gloves, a visual nod to the song. Just behind them, a giant balloon representing a blue demon cat from the movie floated, blending the animated universe with the live performance. At the end of the show, fireworks went off, eliciting a standing ovation from the crowd.
It is no coincidence that HUNTR/X was invited: “Golden” topped the American Billboard Hot 100 chart for eight weeks. Prior to the parade, the group had already performed on prestigious platforms: first in a sketch with Bad Bunny on Saturday Night Live (October 4, 2025), then in a full show on The Tonight Show Starring Jimmy Fallon on October 7.
HUNTR/X’s participation marked a milestone: for the first time, a group tied to an animated movie combined live performance, giant balloons, and Kpop culture during the parade. Several American media outlets described the performance as a “historic Kpop moment” for the Macy’s Parade. This massive visibility consolidates the success of “Golden” and confirms that the phenomenon “KPOP DEMON HUNTERS” is no longer confined to the screen, but now extends into American popular culture.
Journalist: Shawn
Translator: Shawn
Source: NBC LIVE
