The WAY BETTER label makes a strong impact with the release of a lyric video bringing together its flagship talents, promising to heat up the music scene.
Excitement is at its peak among Kpop fans. This Sunday, January 18 at 12:30 PM (KST), the WAY BETTER label revealed on its official social media a captivating lyric video for the track « 119 ». This release stands out by bringing together an exceptional quartet: FROM20 (BIGSTAR), HELLO GLOOM (IMFACT), KANG YUCHAN (A.C.E) and LIM SEJUN (VICTON). This synergy between solo artists and members of established groups creates unprecedented anticipation, with Korean media already emphasizing the vocal power and unique harmony of this collaborative project.
The track, titled « 119 », plays with urgency and emotional intensity, featuring repetitive and catchy lyrics such as “one more night” and “set the world on fire.” The lyric video, though minimalist in nature, highlights the raw energy of the song and the “Heat” aesthetic that defines this release. This artistic choice allows listeners to focus on each artist’s vocal nuances, from the deep tones of FROM20 to the melodic highs of KANG YUCHAN and LIM SEJUN.
Industry experts see this collaboration as more than just a single, it’s a statement of identity for the WAY BETTER label. By uniting artists from distinct musical backgrounds, the label proves its ability to break genre boundaries and deliver modern, urban, and highly effective music. The reception on streaming platforms has already been very positive, with listeners praising the addictive rhythm and polished production that characterize « 119 ».
This release marks the start of an intensive promotional cycle for the artists involved. While the lyric video serves as a visual teaser, it reinforces the impact of a track clearly designed for clubs and late-night playlists. WAY BETTER’s strategy of dropping this content midday (KST) to reach both domestic and international audiences simultaneously appears successful, as shown by the immediate engagement generated by the hashtag #119.
The single « 119 » is already available, as the artists from WAY BETTER have just kicked off their international tour, where they will perform this new hit live on stage.
Journalist: Shawn
Translator: Shawn
Source: SNS WAY BETTER
