The new boy group NAZE from C9 ENTERTAINMENT is expanding its global presence after receiving consecutive collaboration offers from major Japanese brands.
On January 20, C9 ENTERTAINMENT announced:
“NAZE will collaborate with the quick cosmetic line SABORINO from BCL COMPANY, as well as with several brands from the Japanese family restaurant group SKYLARK.”
First, SABORINO is a highly popular brand known for its morning sheet masks, famous in both Japan and Korea. The members of NAZE, who confirmed their partnership with the brand’s all-in-one shampoo, personally participated in offline promotions as sales staff on the 16th, meeting the public directly. On the same day, their show “DREAM STAGE” premiered on the Japanese network TBS, drawing attention from local fans through their combined online and offline activities.
The SKYLARK group, which operates over 3,000 restaurants in Japan, also launched a collaboration with NAZE. Across four of its brands, GUSTO, BAMIIYAN, YUMEAN, and JONATHAN’S, the “NAZE Recommended Plus 1 Menus” are now displayed on the restaurants’ touch screens. These promotions are also featured on each brand’s official social media accounts, apps, and websites from January through the end of March.
Even before their official debut, NAZE is already gaining strong recognition in Japan through a variety of activities. In addition to appearing in the TBS drama “DREAM STAGE,” they performed the OST tracks “Wanderlust” and “Babyboo.” They also delivered a special performance at the famous illumination event “AO NO DOKUTSU SHIBUYA,” further increasing their impact through active promotions.
Furthermore, NAZE was invited twice to Japan’s largest fashion festival, TGC. They also appeared on several major variety shows including “SASUKE 2025,” “ALLSTAR SPORTS FESTIVAL,” “WORLD COMPARISON SHOW,” “DOOR X DOOR QUEST,” and the travel program “NAOMI WATANABE’S 0-NIGHT VACANCE,” leaving a strong impression on international fans.
Finally, NAZE (Kaisei, Younki, Ato, Turn, Yuya, Kimkun, Dohyeok) is the first multinational group produced by C9 ENTERTAINMENT in five years, and the first multinational group in the company’s history. With their striking visuals and strong skills in vocals, rap, and performance, they continue to show unlimited potential through their diverse global activities.
Journalist: Shawn
Translator: Shawn
Source: SNS NAZE
