The music video by IU, “Blueming”, has surpassed 200 million views on YouTube.
According to EDAM ENTERTAINMENT, the music video by IU for “Blueming” surpassed 200 million views on YouTube at around 7:08 p.m. on February 1. This marks the third music video by IU to reach 200 million views in total.
Released in November 2019, “Blueming” is a song that combines lyrics comparing the thrill of love to instant messaging with an upbeat synth sound, highlighting IU’s signature bright and refreshing charm. Since its release, it has continued to receive steady love both as an audio track and as a music video, establishing itself as an iconic hit.
The music video maximizes the song’s atmosphere through witty direction evoking text message exchanges, a diverse color palette, and IU’s natural acting. Thanks to its polished visual aesthetic and accessible storytelling, it sparked strong interest upon release and continues to draw attention today by encouraging multiple repeat viewings.
IU has a total of nine music videos that have surpassed the 100 million view mark, including “Blueming”.
IU’s next drama, “Perfect crown”, is scheduled to air in April.
Journalist: Shawn
Translator: Shawn
Source: SNS IU
