ILLIT
The group ILLIT has proven its strength on music platforms.
According to Spotify on February 7, the lead track “Not cute anymore” from ILLIT’s first single (Yunah, Minju, Moka, Wonhee, Iroha) recorded a cumulative total of 111,212,019 streams as of February 5. Released on November 24 last year, this song reached the 100 million stream mark in just over two months.
“Not cute anymore” is a pop song based on a reggae rhythm that directly expresses the desire not to want to appear only cute. Unlike the energetic songs ILLIT had presented before, the group was praised for expanding its musical spectrum by creating an atmosphere that is both calm and cool. The performance of smiling and then taking on a serious expression at the moment of the chorus “ I’m not cute anymore ” sparked great enthusiasm among music fans.
Its presence on global charts was also notable. Characterized by an addictive beat and a sophisticated melody, “Not cute anymore” became a global trend among people in their teens and twenties by being used as background music for the so-called “hoodjobshot challenge”. Driven by this enthusiasm, the song reached 7th place on Billboard’s American “Bubbling Under Hot 100” chart (January 17 edition) and is enjoying lasting success, recently surpassing 600 million monthly listeners on YouTube Music (as of February 7).
ILLIT has so far produced a total of six songs that have surpassed 100 million streams, including “Magnetic”, which exceeded 700 million streams in record time (about 1 year and 7 months) for a K-pop group debut song. In addition, “Lucky girl syndrome”, “Cherish (my love)”, “Tick-tack”, and “Do the dance” have each also surpassed 100 million streams.
Meanwhile, ILLIT will meet fans around the world through its first tour “ILLIT LIVE ‘PRESS START♥︎’”. This show will begin on March 14 and 15 at the Ticketlink Live Arena in Seoul (formerly the handball gymnasium) and will be held in seven domestic and international cities, including Aichi, Osaka, Fukuoka, Hyogo, Tokyo, and Hong Kong.
Journalist: Shawn
Translator: Shawn
Source: SNS ILLIT
