Singer AOORA presents a new musical attempt that reinterprets Hindu mythology with a modern sensibility.
In the teaser image for “Shiva shivam” released on February 6 via official SNS channels, AOORA, transformed into Shiva, one of the main deities of Hinduism, intuitively conveyed the dynamic message of the song through intense flames and a trident.
AOORA’s new title “Shiva shivam” reinterprets Shiva from Hindu mythology not as a religious object, but as a symbol of universal energy, and rather than singing about a specific belief, it captures, according to AOORA’s original perspective, the process by which energy transforms and is reborn beyond borders and languages.
Since the teaser’s release, the song has quickly sparked keen interest and become a hot topic among local fans in India, AOORA’s main activity scene. With this new title, AOORA plans to win the hearts of local fans through a new genre combining Indian religious culture and K-pop sensibility.
Meanwhile, AOORA’s new title “Shiva shivam” will be released simultaneously on the 10th across various online music platforms worldwide.
Journalist: Shawn
Translator: Shawn
Source: 1028, HBC HOUSE, vectormo
