ONF
The group ONF has signed an exclusive contract with KI ENTERTAINMENT, marking the beginning of a new chapter in its career.
On March 5, the agency announced via its social media that this partnership goes beyond simple recruitment. It is designed as a collaboration where the group’s members actively participate in the processes of creation, planning, and production, thus strengthening their artistic autonomy.
The company also specified that it has acquired, in agreement with the former agency, all rights related to the group’s brand and intellectual property. This allows ONF to retain its name and identity while continuing its activities on a larger stage.
Since their debut in 2017, ONF has become known with tracks like “On/off”, “Beautiful beautiful” or “Bye my monster”. The group had also drawn attention in 2021 when all Korean members enlisted simultaneously for military service. Since their return, they have continued their group activities regularly.
In addition, the member U announces a stage name change, switching to YUTO.
This collaboration and signing is also accompanied by the release of new profile photos, both group and individual, along with the presentation of the formation of the group’s new logo.
This new collaboration with KI ENTERTAINMENT could mark an important step, notably by offering them greater creative control and expanded opportunities.
Journalist: Shawn
Translator: Shawn
Source: KI Entertainment SNS
