BOYNEXTDOOR
The group BOYNEXTDOOR is gaining popularity in the advertising and fashion sectors.
Recently, thanks to their high recognition and favorable image, BOYNEXTDOOR has become a “blue chip” in advertising. They were selected as models for the new global campaign of the brand Buldak and for the BINGGRAE “Banana Milk” advertisement. These collaborations with familiar brands confirmed their broad appeal. In addition, they expanded their advertising presence by becoming the face of NACHI PERFUME and cosmetic products for makeup.
This trend continues in the fashion sector. TAESAN and LEEHAN recently visited Paris to attend the Courrèges 2026-2027 F/W collection show. Under the attention of international fashion professionals and local media, they captivated with their confident attitude and refined style. The official social media of Courrèges also mentioned their presence, generating much interest.
BOYNEXTDOOR has so far received great love for their empathetic music. True to their name meaning “the boys next door,” the group exudes a natural atmosphere and a hip, cool style that has allowed each activity to break its own records. From the mini-album “19.99” to the mini-albums “NO GENRE” and “THE ACTION”, they achieved million-seller status three times in a row. In particular, last year’s digital single “오늘만 I LOVE YOU” reached 12th place on the Melon 2025 Annual Chart, 4th place on the TikTok Korea Year in Music year-end chart, and 7th place on the Apple Music Korea Annual Top 100, placing it among the top rankings.
After conquering the advertising and fashion sectors, BOYNEXTDOOR plans various activities this year, including its first full-length album and concerts. In April, they will also present the Japanese variety show “BOY NEXT DOOR TOMODACHI BASE” broadcast on NIHON TV.
Journalist: Shawn
Translator: Shawn
Source: SNS BOYNEXTDOOR
