The American ready-to-wear brand gets down to business and unveils the first dynamic images of an unprecedented collaboration that is set to mark the history of fashion.
The countdown has officially begun, and it promises to be thrilling. After raising the temperature with simple behind-the-scenes hints, Calvin Klein has just shifted into high gear by publishing a very first explosive video teaser featuring its global ambassador, JUNGKOOK of BTS.
Described by the brand as a “one-of-a-kind” collaboration and as “a bold expression of the global icon’s authentic style”, this campaign marks a major turning point in the alliance between the singer and the American house.
In this intense Short format clip, JUNGKOOK trades his usual pop image to adopt an ultra-charismatic, rebel biker look. Clad in a fitted black leather jacket and matching gloves, the artist proudly reveals his famous hand tattoos as he prepares to mount an imposing motorcycle. Putting on his helmet in front of the camera, he roars off in a captivating engine rev. The most observant fans will not have missed the ultra-personal nod hidden on the two-wheeler’s license plate, which proudly displays the number 1997, the star’s birth year.
There won’t be much longer to wait to get your hands on the exclusive pieces of this highly coveted collection. Calvin Klein has indeed confirmed that the collaborative line signed by JUNGKOOK will be officially available online starting Tuesday, May 19 at 6 p.m. EDT (which is May 20 at 7 a.m. in Korea), before making its entry the following day, May 20, in a selection of physical boutiques.
Faced with the unprecedented excitement of the global community, there is no doubt that this exclusive collection will be snapped up in a matter of seconds.
Journalist: Shawn
Translator: Shawn
Source: SNS CALVIN KLEIN
