The celebrity marketing specialized company Yunas Entertainment (CEO Song Moon Gyu) announced the launch of a newly improved version of its advertising model casting platform, “CASTING MONSTER”, integrating artificial intelligence (AI) technologies.
The key competitiveness of “CASTING MONSTER” lies in the combination of model casting know-how accumulated by Yunas Entertainment over the past 10 years and an independently developed AI image and text analysis module. The AI deeply analyzes tens of thousands of model profile images registered on the platform, and automatically generates keywords for appearance, emotion, and suitable product categories, thereby offering model search functions for the desired image and recommendation of similar models.
Until now, although the selection of advertising models was a crucial decision determining the success or failure of a campaign, there was an inefficiency due to the need to individually cross-check scattered information, as well as limitations depending on the subjective judgment of the person in charge.
“CASTING MONSTER” is an innovative solution resolving these difficulties for advertisers, advertising agencies, and production companies. In particular, it eliminated the existing inconvenience of having to individually check numerous videos and photos. It allows users to quickly and accurately find the model with the desired optimal image solely through a qualitative keyword search matching the brand’s identity, such as “elegant”, “trustworthy”, or “bubbly”. Furthermore, it allows real-time cross-comparison of numerous model information and precise tracking of their past activity history, thus significantly shortening the entire process from audition to contract, while maximizing work efficiency.
Efforts were also dedicated to the extensibility of model data and the establishment of a coexistence ecosystem. From the celebrity wishing to engage in advertising model activity to the influencer and ordinary model, anyone can directly register and manage their own profiles and latest information in real time. Thanks to this, it is possible to actively highlight one’s profile to major national brands collaborating with Yunas Entertainment, while benefiting from the guarantee of a transparent and stable contractual environment.
The CEO of Yunas Entertainment, Song Moon Gyu, declared: “This AI advancement of CASTING MONSTER will be an opportunity to innovate through technology in the face of the inefficiency of the traditional casting market,” adding: “We are going to establish ourselves as a coexistence platform offering the most accurate model search solution to advertising professionals, and more activity opportunities to models.”
The new service “CASTING MONSTER” from Yunas Entertainment, which creates success stories by offering advertising models and content marketing optimized for national and international brands, is accessible via the official website (www.castingmonster.co.kr).
Journalist: Shawn
Translator: Shawn
Source: CASTING MONSTER
