The Korean agency BLUE BROWN RECORDS sows science-fiction clues and awakens the craziest theories around its future girl group project.
The mystery deepens at BLUE BROWN RECORDS. While the label had remained particularly discreet lately, it has just broken the silence in the most intriguing way possible.
In the span of a few minutes, three Short-format videos made their appearance on YouTube, setting the foundations of a captivating and ultra-futuristic visual universe. Without any official presentation of faces or a precise musical concept, the agency plays the absolute secret card to captivate the public’s attention.
The first teaser uploaded, soberly titled “HEART.”, sets the scene with a raw and refined aesthetic in the middle of the desert. We discover a mysterious technological box in the shape of a heart, adorned with backlit electronic circuits and topped with a flashing question mark. In the wake, the second clip, named “SIGNAL.”, and the third installment named “JOURNEY.” come to reinforce this science-fiction plot. The three videos share the same enigmatic hashtag, #heart5woman, which is now at the center of all discussions.
At present, no information on the identity of the members or on the musical genre has leaked. The only concrete clues lie in the certainty that it will be a new girl group and in the omnipresence of the number 5, subtly distilled in the visual code of the device and in the official hashtag.
Is it the number of members who will compose the formation, or a key date to remember? This minimalist but dreadfully effective appetizer proves that BLUE BROWN RECORDS masters the art of suspense and prepares the ground for a major revelation.
Journalist: Shawn
Translator: Shawn
Source: SNS Blue Brown Records
