SM ENTERTAINMENT (hereinafter SM) saw its CRO (Chief Relations Officer) KIM JI WON and its CGO (Chief Global Officer) CHOI JUNG MIN be rewarded at the “BILLBOARD WOMEN IN MUSIC 2026” in the United States.
The American media BILLBOARD announced the winners of the “2026 BILLBOARD WOMEN IN MUSIC” via its official site on April 17 (local time). SM‘s CRO, KIM JI WON, and the CGO, CHOI JUNG MIN, were named side by side in the “Label, distribution and artist services” category.
The “BILLBOARD WOMEN IN MUSIC” select and announce the female artists, creators, producers, and executives who pave the way for the future of music by leading innovation and change, and who have exerted a major influence on the music industry during the year.
In 2025, AESPA had been selected as the winner of the “Group of the Year” award alongside CRO KIM JI WON and CGO CHOI JUNG MIN. In particular, KIM JI WON and CHOI JUNG MIN appear on the list of winners this year once again after last year, recording a selection performance for the second consecutive year and proving once again the global influence of SM.
CRO KIM JI WON is a PR expert who has been developing external promotion and marketing strategies for artists and the company SM since the 2000s. She plays a pivotal role in increasing the value of artists and the company through strategic media planning and 360-degree communication. Moreover, she has strengthened awareness and built the brand image through domestic and international media to allow K-pop to establish itself as a representative culture on the global market.
Furthermore, CGO CHOI JUNG MIN deploys her abilities as a global expert by being responsible for the branding and business of artists and the company in various foreign markets such as the Americas, Europe, and Asia. By actively leading local promotions through organic partnerships with subsidiaries and partners in each region, she contributes not only to the business but also to the expansion of the global fandom, thus further consolidating SM‘s position as a leader of K-pop.
SM ENTERTAINMENT unveiled “SM NEXT 3.0” last January, presenting the operational direction and the medium and long-term vision of the company after its 30th anniversary. This strategy, based on the existing “SM 3.0”, focuses on establishing a sustainable growth structure through the introduction of a “multi-creative” production system centered on the artist, the expansion of global IPs, and the refinement of the production system based on AI.
The “BILLBOARD WOMEN IN MUSIC 2026” will be held next April 29 (local time) at the HOLLYWOOD PALLADIUM in Los Angeles, United States.
Journalist: Shawn
Translator: Shawn
Source: Website SM Entertainment
