NCHIVE unveils its first official emblem and a renewed logo motion.
AUBEMOON STUDIO, the agency of NCHIVE (E.aN, HA.L, Kangsan, Yuchan, Juyoung, N), unveiled on June 1 at midnight KST the group’s first official emblem as well as a renewed logo motion. This branding goes beyond a simple design change to announce the beginning of a global renewal integrating the group’s new identity and future vision.
The revealed emblem is a combination of “N·C·V” created with a sharp metallic texture and sophisticated geometric lines. Seen up close, it reads as a strong and forward-looking “NCV”, while from a distance, it naturally transforms into a warm and enveloping “S” shape. This visually materializes the powerful message that NCHIVE and its fandom SAVE are connected as one body.
The essence of the emblem lies in its dual structure: “One symbol, two souls.” Seen up close, it is NCV; by opening one’s heart and looking from a distance, it is SAVE. It contains the deep bond according to which we save each other and record eternity together. At the end of the logo motion video, a meaningful narration, “NCV! Beyond the Limit”, resonates, forcefully declaring NCHIVE‘s ambition toward an infinite world that exceeds limits.
AUBEMOON STUDIO stated:
“While seriously preparing for the global stage, we actively accepted the fact that foreign fans naturally call ‘NCHIVE’ by NCV. This emblem is not a simple group name change, but a symbol declaring the new worldview unique to NCV and its eternal connection with SAVE.”
This revelation is the starting point of a new chapter in the “VE” (VISION ETERNAL) series pursued since their debut, and the signal of a true takeoff as a global artist.
On the basis of this renewal where the cold light of metal and the warm sensitivity of SAVE coexist harmoniously, NCHIVE plans to present a sharper and more refined perfection in all fields: music, performance, visual, and storytelling.
Journalist: Shawn
Translator: Shawn
Source: Aubemoon Studio
