LISA
A report from a foreign media outlet revealed that it is estimated that LISA of BLACKPINK reaped earnings of around 10 billion won thanks to the 2026 World Cup in North and Central America.
According to the British media outlet “The Sun” of July 21 local time, it was reported that LISA seems to have drawn about 9 million pounds (about 17.6 billion won) in revenue thanks to global sponsorship contracts and local performances during this World Cup period.
This is the third highest amount among singers who participated in events related to this World Cup, after Shakira (15 million pounds) and Justin Bieber (12 million pounds).
Even based on all celebrities including singers as well as David Beckham, Timothée Chalamet and others, it is a figure that corresponds to the top 5.
Nick Ede analyzed: “LISA of BLACKPINK attracted to the World Cup one of the most loyal music fandoms in the world”, adding: “They pulled in considerable profits by concluding high-amount advertising contracts with major global sponsors targeting fans of popular sports and also by participating in performances related to the World Cup.”
On July 12, LISA took the stage of the opening ceremony ahead of the Group D group stage match between the United States and Paraguay, which was held in Inglewood, California, United States.
On this stage, she presented a performance alongside Future, Katy Perry, DJ Sanjoy and others.
This is the second time a K-pop artist takes the stage of the World Cup opening ceremony, after JUNGKOOK of BTS during the 2022 World Cup in Qatar, and it is a first for a female solo singer.
Nick Ede evaluated: “This World Cup further amplified LISA‘s global status, and became an opportunity to prove once again her commercial value to global brands.”
Journalist: Shawn
Translator: Shawn
Source: SNS LISA, FIFA
