The girl group IVE is opening a pop-up store for its official character “MINIVE”.
IVE (An Yu Jin, Gaeul, Rei, Jang Won Young, Liz, Leeseo) has been operating since the 30th of last month the pop-up store “DIVE INTO MINIVE in SEOUL” on the first floor of the Atrium at Lotte World Mall and on the second floor on the Kinetic Stage at Lotte Department Store in Jamsil, Seoul. This pop-up store will be held until August 9.
“MINIVE” is an official character that embodies the individuality and charm of the members of IVE, consisting of “Ganganji” for AN YU JIN, “Dal-e” for GAEUL, “Naori” for REI, “Cherry” for JANG WON YOUNG, “Cheez” for LIZ, and “Erang-e” for LEESEO. Combining elements symbolizing each member with cute animal characters, it has not only received constant love from fans, but has also established itself as a character brand in its own right.
“DIVE INTO MINIVE in SEOUL” is divided and operated in two spaces. On the first floor of the Lotte World Mall Atrium, an MD shopping store and various experience zones were prepared for people who made reservations in advance, while on the second floor of the Lotte Department Store Kinetic Stage, you can find an MD shopping zone operating on on-site reservations.
In particular, this pop-up store attracts attention because it is decorated with a concept full of summer sensibility. Various seasonal items highlighting the seasonal feeling are prepared, such as the “MINIVE Marine Look Plush Keyring” which evokes a refreshing navigation and the “Tanning MINIVE Plush Keyring” which matches the warm summer sun, and the cape as well as the lightstick charm in the shape of MINIVE attract attention because they are designed so that fans can decorate theirs. Furthermore, merchandise adding the charm of MINIVE to trendy items such as smartphone figures and keycap keyrings are also receiving favorable reviews.
A photo zone decorated with MINIVE is also prepared on the pop-up store site, offering a special memory to visitors. Additionally, by participating in the roulette game mission event, you can receive a limited sticker, so that the steps of the fans who visited the site continue.
As passionate reactions from DIVE (fandom) toward the Seoul pop-up store continue, IVE also announced on the 3rd the holding of “DIVE INTO MINIVE in BUSAN”. The Busan pop-up store is expected to be held from the upcoming 14th to 23rd, planning to offer special memories to even more DIVE.
Journalist: Shawn
Translator: Shawn
Source: SNS IVE
