“KCON LA 2026” presents various experiential contents.
“KCON LA 2026”, in which Olive Young Festa is participating as a title sponsor, will be held for three days, from the upcoming 14th to 16th, at the Crypto.com Arena and the LA Convention Center in Los Angeles, United States.
At this event, the “K-STORY ZONE”, which had sparked explosive reactions during the recent “KCON JAPAN 2026”, has been expanded. In order to allow spectators present on site to experience K-content in a different way, they will be able to communicate together via an open screen and enjoy highlight videos of dramas, Mnet Plus original content, as well as behind-the-scenes footage. From sing-along culture familiar to K-pop fans to watch parties to enjoy videos while reacting with actors, without forgetting heartfelt discussions, will be offered there.
“SING THE SCREEN” will consist of a high-density non-stop sing-along session so that K-pop fans can freely enjoy the familiar sing-along culture. In particular, tracklists of various K-pop artist stages will be revealed in advance.
In the “WATCH PARTY” and “BEYOND THE SCREEN” programs, actress PARK EUN BIN from tvN‘s new occult romance drama “Spooky in love”, actor LEE JOON HYUK and director YOON YOUNG BIN, lead actors of the TVING corporate series “The ordinary jackpot”, as well as actor LEE SANG HEON from “XO, Kitty”, a spin-off of the Netflix film “To all the boys I’ve loved before” which established itself as a global hit work, will participate to communicate with the audience.
Apart from that, it will also be possible to view via a large screen the original content and latest episodes of the global K-pop content platform Mnet Plus, as well as the trailer for the new opus of the group ALPHA DRIVE ONE presented in cinematographic form.
“KCON LA 2026” will be laid out this year as an urban festival space bringing together K-lifestyle in the heart of LA, around the theme “K-SOUL CITY”. It will present programs allowing people to experience the entirety of Korean culture in various ways, including space design and photo zones reminiscent of Seoul.
In addition to various K-pop artist stages, attendees will be able to test the latest K-beauty trends, enjoy K-food in a space reflecting the atmosphere of Korean night markets, and discover various K-story content in an open screening space.
In addition, KCON, organized by CJ ENM since 2012, has established itself as an “Every K Festival” encompassing the entirety of K-lifestyle, such as beauty, food, and stories, centered on K-pop. In particular, last year, the city of Los Angeles in the United States officially designated a “KCON Day”, thus recognizing its symbolism and influence as a global cultural event.
Journalist: Shawn
Translator: Shawn
Source: SNS KCON LA
