The new group WAYF BOYS has launched an unprecedented international effort, rising alongside the giants of the major U.S. music market right from their debut.
WAYF BOYS recently kicked off their entry into the global market with the opening of an individual artist page on the official website of the major U.S. label Interscope Records.
Having made their debut in the music industry this past August 7 with the release of their debut single “Wayf boys do”, the group established an official point of contact with the major U.S. music market right from the start of their activities.
This partnership is drawing particular attention because their agency, WAYF, is a pure independent label and not a label affiliated with a major domestic entertainment company. Without going through the capital or subsidiary network of a major agency, the fact that an emerging independent label is establishing a direct partnership with a major U.S. label right from the debut stage is being evaluated as a very exceptional success.
On Interscope‘s official website, artist pages for global pop stars such as KENDRICK LAMAR, BILLIE EILISH, OLIVIA RODRIGO, KEN CARSON, as well as BLACKPINK or TWS are currently managed. WAYF BOYS has also registered alongside them, announcing full-fledged activity as a member of the global music network.
Having first caught attention on foreign social media before their official debut thanks to a cappella videos and captivating content, WAYF BOYS is building a unique team color encompassing music, fashion, and performance, using a music style based on hip-hop and R&B and the original characters of its five members as their weapons.
Attention is focused on the wave that the rookie from the independent label WAYF, WAYF BOYS, who aimed for the global stage right from the beginning of their debut beyond the domestic framework, will cause in the global music market within a solid partnership with Interscope.
Journalist: Shawn
Translator: Shawn
Source: SNS WAYF BOYS, Interscope
