The dog of SEVENTEEN member S.COUPS, Kkuma, was chosen as the protagonist of a fandom participatory support and is decorating the billboard at Hapjeong Station.
The original support from fans, who directly take care of not only the artist himself but also his dog’s birthday, is drawing attention.
The K-pop schedule application blip announced that the support project for the birthday of S.COUPS of SEVENTEEN’s dog ended successfully by recording a final completion rate of 102.71%.
This support holds a special significance because it was opened and conducted at the spontaneous request of SEVENTEEN’s fandom, CARATs.
It is an original example showing that not only the official schedule of the artist, but also anniversaries that fans particularly cherish and want to celebrate together, like a dog’s birthday, can lead to concrete offline support.
The support commemorating Kkuma’s birthday took place for about a month, from July 7 to August 6, and reached 102.71% in the end on August 6, the project’s deadline, thanks to the active participation of fans.
As the project ended successfully, the happy birthday advertisement for Kkuma is being broadcast on the CM screen at Hapjeong Station. The video in question is scheduled to be displayed for about 15 days, from August 29, Kkuma’s birthday, until September 12, and is expected to offer precious memories to fans visiting the location to commemorate this.
“blip Support” is a service in which fans participate directly to celebrate various artist anniversaries such as birthdays or debut days, and if the goal is achieved over 100%, a reward in the form of offline advertising like in the subway or on an outdoor billboard is granted. It operates using service currencies, “blip Gem” and “Royal Gem”, via the dedicated app and website to participate in the desired project.
blip plans to continue expanding its support targets beyond the artist’s debut day or birthday, toward various moments that fans wish to commemorate in daily life.
Besides, blip, which has firmly established itself as a K-pop fandom platform, offers a varied activity environment in addition to artist schedule management.
It supports various detailed features such as the “Fanlog” diary that records moments with the artist in connection with the schedule, “Fan Missions” to discover fandom trends, and “Gallery” to share photos of the artist.
The operator of blip, the Entertech company BIGC, operates a global “All-in-one Digital Venue” platform connecting artists and fans from all over the world. It currently has more than 3.8 million global members across approximately 230 countries, and provides an integrated wide range of key online services related mainly to K-pop and K-culture concerts, such as ticketing, AI-based live streaming, fan interaction services, video OTT, and global commerce.
Journalist: Shawn
Translator: Shawn
Source: blip
