LEE CHAEYEON
A new video has just revealed the brand-new ambassador role of LEE CHAEYEON, who lends her image and influence to a major global event of agricultural and cultural inspiration.
In a short clip broadcast on the official channel of the event, the soloist and former IZ*ONE group member shared her great joy at being appointed to represent this international initiative. Born in the Chungnam region, the artist highlighted the very special and personal connection uniting her with the city of Nonsan.
The event, titled “2027 NONSAN WORLD STRAWBERRY INDUSTRY EXPO”, constitutes the very first world exposition entirely dedicated to the strawberry industry and culture. This large-scale project aims to showcase South Korean agricultural expertise as well as the excellence of local products to an international audience.
During her address, LEE CHAEYEON expressed her desire to introduce the unique flavor of Nonsan strawberries and to work actively toward promoting the sector throughout her term as ambassador. Her enthusiasm reflects her commitment to proudly represent her native region.
The singer also warmly invited fans and visitors from all over the world to come to Nonsan starting February 2027 to take part in this festive and delicious celebration. She promises to accompany the exposition through various upcoming content and communication campaigns.
This new role illustrates once more the versatility of the artist now represented by the agency DOD, capable of shining far beyond the music scene by supporting cultural and economic initiatives of national scope.
With this new tailor-made role, LEE CHAEYEON confirms her status as an accessible and committed icon, ready to make South Korea shine on the international stage.
Journalist: Shawn
Translator: Shawn
Source: YouTube 논산세계딸기산업엑스포
