OFTHEBLUE, the boy group belonging to the SQU4D sector of JYP ENTERTAINMENT, is releasing the pre-debut pre-release song “풍선인간”. With this song which will be unveiled on November 11 at 6 p.m. KST on various online music sites, the team takes its first steps.
“풍선인간” is a song that captures the sensation of having an empty head and being stretched out on the clouds at the end of a hard day. It is characterized by a chill atmosphere, giving the impression of experiencing a weightless world by moving away from reality for a moment. In particular, the members of OFTHEBLUE demonstrated their musical skills by participating directly in the lyric writing and composition process. They presented this piece by stating:
“It’s the song that contains our color, blue, the most. It feels like flying away. You can look forward to it.”
Before the official release of the track, various prior contents were unveiled. On November 11 at midnight, a performance video lasting about 1 minute and 45 seconds was uploaded on the official SNS of OFTHEBLUE. In the video, the boys appear with a free allure, crossing the boundaries between the city center and nature, announcing the movements they will show in the future, and a part of the visuals of the members that were shrouded in mystery was unveiled for the first time. Previously, on the 6th, a promotion website had been opened and the instrumental version had been revealed first, arousing reactions such as “The feeling is good.”
OFTHEBLUE drew the name of its group from the idiomatic expression “out of the blue”, which means an “unexpected moment” or an “unforeseen discovery”. First boy group belonging to SQU4D, they reveal their identity through atypical and fresh promotions. Previously, NMIXX, launched by SQU4D, had a history of having made pre-orders for its debut single “AD MARE” about 7 months before its debut, reaching 61,667 pre-order copies. JYP applies an unconventional promotion strategy regarding a boy group presented about 5 years after NMIXX.
The pre-release song “풍선인간” can be listened to on various online music sites on November 11 at 6 p.m. KST, and OFTHEBLUE will make its official debut in 2027.
Journalist: Shawn
Translator: Shawn
Source: JYP, OFTHEBLUE SNS
