Hyundai Motor Co. is expanding its partnership with BTS to support the group’s global campaign in Britain, making the company known.
Last Friday, BTS began broadcasting a teaser video of its global campaign on a giant screen in Piccadilly Circus, central London, to allow fans to launch the project http://www.armypedia.net.
Hyundai Motor is sponsoring the campaign, the company said in a press release. The same video will also be unveiled in six other cities namely Seoul, New York, Tokyo, Paris and Hong Kong, it was added.
Armypedia is a term that combines the official name of the band’s fan club, Army, and Wikipedia.
The website is intended to collect all data regarding the boys group’s concerts and events since its inception on June 14th, 2013, up to as of February 21st, 2019, the statement said.
In November, Hyundai named BTS ambassador for the promotion of its flagship SUV Palisade. The group arrived earlier this month at the Staples Center in Los Angeles with an upscale SUV to win a Grammy Award to make a prize, a first for a South Korean group.
Journalist : Shawn
Source : SNS Bighit Entertainment
