YG Entertainment has started to launch its first project for the group of 12 trainees “TREASURE“.

YG Entertainment published photos on January 8th of CHOI HYUN SUK, JIHOON, YOSHI and JUNKYU on its official blog at noon KST. It is called “TREASURE EDITORIAL Vol.1″. The agency has hinted that individual profile photos showcasing each member’s charm will be posted regularly, increasing fan expectations.
The four members showed their interesting visuals with their individualized fashion and style in the adolescent context, which allows them to feel healthy. Their innocence and charisma have given off a combination of charm, arousing curiosity for the music they will present in the future. CHOI HYUN SUK is known as the “Hyung” who exercises brilliant leadership and an atmosphere creator who leads the group. Not only is he able to create a choreography, with an aura, which dominates the scene.
JIHOON is a talented person who combines sharp and powerful notes with dance skills. He has become a multi-talent who does his best in everything. He is also considered a versatile character who will show his cheerful side through his witty appearance outside the scene.
YOSHI has a “beautiful and regular” look with colorful visuals and unique characteristics. He should be a charismatic rapper on stage and a so-called “cute guy” with cute charm in everyday life.
JUNKYU, which will enrich the vocal line of TREASURE with its unique tone, possessing both purity and vanity. Thanks to his unique voice and his production potential, we await his future activities as an artist.
TREASURE was born last year through the popular show “YG Treasure Box” on JTBC2 and VLIVE. Starting with 150,000 viewers in the first episode of VLIVE, the number of viewers has recorded 1.72 million in the last 10 episodes, more than 11 times.
While fans around the world watched their birth together, TREASURE had a wide range of fans both in Korea and abroad before its official debut, generating enthusiastic responses.
In fact, the news of the reorganization of “TREASURE“, announced a few days ago, has attracted attention not only in Korea but also in the world market. Foreign media has described TREASURE as the next group of boys to lead the future of YG Entertainment, after Big Bang, Winner and Ikon.
YG Entertainment said earlier that it will present new TREASURE content starting in January, adding that it will do everything possible to provide all the support necessary for a successful start and robust musical activities.
YG Entertainment should unveil its various new teasers at noon as part of its promotion to launch the 12 members of TREASURE.
Journalist: Shawn
Translator: Shawn
Source: SNS YG Entertainment