Through video, Bighit Entertainment takes fans behind the scenes of creating a title and the positive effects it has on people.
On the occasion of the release of the new BTS album, “MAP OF THE SOUL: 7“, Bighit Entertainment, the group’s agency, posted a video on the group’s BANGTAN TV Youtube channel. This video shows the design of a soundtrack, we can also find, between the different extracts which reveal this development, an interview with the fanfare of UCLA (American University of Los Angeles) who participated in the creation of the music “ ON ”, promotional title of the album. The musicians’ interview shows the BTS‘ impact in the United States, as well as in the music world and on people.
UCLA orchestra worked with the group for the title “ON“, they participated in the instrumental part of the music. The images of the video therefore show the difficulty and the time that producers and artists spend on the conception of a title, it reflects the reality often unknown to the public.
The interview, for its part, conveys to the public the thoughts and point of view of UCLA artists. Through this, we can discern three major impacts of BTS, that on the musical environment, that on “society” and finally on the individual.
We can, indeed, say that BTS has a fairly substantial impact on the world of music today, internationally. This is why the video highlights the growing awareness of BTS in the United States and what it has brought to this country with its culture and the way of being of its members. The group has succeeded in giving a new image of music to Americans as demonstrated by Duane BENJAMIN, music director.
The United States was, according to him, very closed to foreign music, they used to listen only to American or English music in order to understand its words and meaning. It is therefore new for them to listen to and sing foreign music, having little speech in their native language. The sounds of BTS have succeeded in allowing the USA to open up to other cultures.
In addition, the fact that its notoriety is international proves that the language has no real importance in the field of music since, thanks to the passion with which it is written or thanks to the message that it wishes to transmit, allows the individual who listens to him to feel the emotions. It is therefore possible to feel the passion, the joy, the love or even the hope that BTS wants to transmit in its songs. Getting a message across despite the language barrier is the power of music since it is a universal language.
The impact of BTS in the musical world is such that they are often compared to BEATLES in the United States as well as to “legends” (say from Dedrick BONNER).
Finally, the public particularly loving the musical style of the group as well as the personality of the members, he turned to other South Korean groups, which helped introduce KPOP in the United States. As we have seen during the award ceremonies in which we can now find some groups of Korean origin in the list of nominees.
So we can say that BTS music has changed American society, albeit minimal, and only concerns the world of music and its vision at the moment. However, we can see in this video that the influence of the group is perceived as more important on society, as evidenced by the musicians of UCLA.
Duane BENJAMIN says that the music and the messages that the members of BTS try to convey have succeeded in not separating the individuals, on the contrary, they have brought them together, connected, whereas they are used to being isolated and tend to do it on their own. Listening to a style of music, encouraging an artist, makes people feel valued, part of a group. The extracts highlighted in this video show that the singers and musicians are linked, they are happy to work together on the conception of music “ON“. So people are united with each other during the creation of a song, but also when listening to it, for example, during concerts, a place where thousands of people have a unique experience with each other.
People who grow up listening to BTS music, as James FORD says, music is made to care for people what the group has understood and seeks to do since its inception, hence the group name “Bangtan Sonyeondan” which means bulletproof vest in Korean. Its purpose, by taking this name and through its writings, is to be a shield against the oppression and discrimination that are afflicting the young people of today.
Thus, they help individuals to find themselves, to love themselves, to grow and to forget the wounds of the past. In particular, thanks to the “LOVE YOURSELF” album series. Albums that convey messages of hope and the positivity that individuals need. This series supports young adults to love themselves and not to try to change in order to be accepted by others (hence the title of these albums).
The group participated in a campaign in collaboration with UNICEF to defend victims of violence and encourage them to speak. This campaign, in addition to the messages transmitted in their music, only affirmed the fact that the group is involved in various causes in favor of people, their physical or mental health.
What we can see with the story of Katie OSBORN in the video “ON” Commentary Film: Dialogue, which testifies to the fact that the group helped her to be herself and to have the necessary strength to do so. This is not the first time that fans have testified to this effect. We were able, indeed, to hear testimonies of fans having managed to find themselves thanks to the group in the films of BTS. This help that BTS offered to young adults and adolescents resulted in the speech at the UN so that this approach had even more international impact.
You can find this day so special for boys as well as the speech with the video below
The goal of Bighit Entertainment with this video was to show the public that creating music is not easy, it takes time, patience and passion to make a good title that will please to all. But, this video also makes it possible to account for the notoriety and the effects of BTS on society and individuals, which was, today, still unclear in the eyes of the world.
Journalist: Omérine
Translator: Shawn
Source: Chaîne Youtube BANGTAN TV
