On November 3rd, at midnight, it is in the middle of a room filled with flowers that we find JIMIN, singer and dancer of the group BTS whose notoriety is international.
In keeping with the concept of their new album “BE” scheduled for release on November 20th, JIMIN had to create a piece that reflects who he is naturally. Thus, it is a refined room, with white walls and lamps accompanied by a little golden touch, filled with white, pink and purple flowers, bringing a touch of color in this sobriety that is, in its center, the singer. Sitting on a beige colored sofa is JIMIN in an all-black outfit creating a stark contrast.
As with V, also the singer of the group, audios accompany these photos, audios in which JIMIN conveys his desire to create this contrast, because that is what represents him the most. This balance between white, colors and black which ends up transmitting an ideology of balance between energies is a search to achieve calm and serenity, a wish that the artist has repeatedly expressed in broadcasts.
Notion that we have seen with his music “Promise” in which he tries to convince himself to be both his own light and at the same time his own night. Thus, the piece perfectly portrays the character of the singer and his search for inner peace between “white and black”.
In addition, the worked lamps, the gilding and the clothes made of silk bring a chic and elegant touch to the atmosphere that emerges, a feeling often transmitted by the artist who has a very chic usual dress style.

Despite this contrast, the harmonious piece is bathed in light which reflects a sincere album that seeks to remove any worries that the public might feel linked to the current sanitary conditions. So is the goal of the group with the release of “BE” which is worked and produced exclusively by the members.
With this album, BTS seeks to create a closeness lost in the cancellation of its world tour with its fans by revealing its working environments, the production process and what they like and what they are.

The promotion of their album continues every day on BTS social media at midnight until the release of the album called “BE” which is scheduled for release on November 20th.
Journalist: Omérine
Translator: Shawn
Source: SNS BIGHIT ENTERTAINMENT