CJ ENM will host “KCON HONG KONG 2024” in March.
KCON will lay the foundation in Hong Kong, which ranks sixth in K-pop album exports and is emerging as a key market for K-pop performance. This year is the first time for KCON to hold a concert in Hong Kong, and it is attracting attention as it has increased its contacts with Asian audiences, from Southeast Asia to China last year .
Asia World-Expo, where “KCON HONG KONG 2024” will be held for two days on March 30 and 31, is Hong Kong’s representative convention hall, equipped with an arena that can accommodate up to 10,000 people and the largest Hong Kong performance and conference facilities. From 2013 to 2018, “MAMA AWARDS” were also held. CJ ENM plans to revamp its strong and diverse programming around K-POP by presenting its first KCON in Hong Kong as part of “KCON HONG KONG 2024”.
From May 10 to 12, “KCON JAPAN 2024” will be held in Japan for three days, followed by “KCON LA 2024” from July 26 to 28, and a total of five regions, including Europe and Saudi Arabia, will be visited in the second half of this year.
“KCON is a festival venue where K-POP artists can enter the global market as well as SMEs to promote and experience “K-culture and K-lifestyle,” said Shim Joon Beom, head of the division. commercial of CJ ENM‘s music content. “KCON, which has served as a platform for K-POP fans to gather and enjoy together, will evolve this year to seriously establish its identity as a K-POP festival that projects the present of K-POP and presents the novelty.”
Journalist: Shawn
Translator: Shawn
Source: SNS CJENM
