Virtual idol group PLAVE will open a pop-up store to celebrate its first anniversary.
The “WAY 4 LUV” pop-up store commemorating the first anniversary of PLAVE will be held at EPIC SEOUL, on the fifth floor of The Hyundai Seoul, from March 1 to 17.
EPIC SEOUL is a newly created space with an area of 220 “pyeong” on the 5th floor of The Hyundai Seoul. As a combination of pop-ups and customer rest areas, the PLAVE pop-up store will be opened for the first time.
The pop-up store will take place under the theme “WAY 4 LUV”, the title song of PLAVE’s second mini-album “ASTERUM: 134-1”, released on February 26. It will feature a variety of attractions, including various MDs and events where you can take photos with PLAVE and participate in sweepstakes events.
Additionally, PLAVE’s main video is set to be screened during a virtual idol concert, which will be held to mark this anniversary with the opening at The Hyundai Seoul. The concert will last 22 minutes at 6 p.m. KST on March 1 and 8.
Entrance reservations for the “WAY 4 LUV” pop-up store are accepted via Naver pre-booking. As this is a pop-up store marking the 1st anniversary of PLAVE’s debut, many fans are expected to come.
PLAVE made its comeback with the release of its second mini-album “ASTERUM: 134-1” on February 26. Along with the release, all songs in the album entered the top of various national music charts such as Melon and Bugs, and the initial sales volume exceeded 200,000 copies on the day of the album’s release.
Notably, the title track “Way 4 luv” entered the music site’s Hall of Fame with 6 million streams within 24 hours of its release. This is the only record among male idol groups that debuted less than a year ago.
After releasing his debut single “Waiting for me” in March last year, he made its debut in the music industry. The group created virtual idol syndrome with back-to-back hits such as “Sixth summer” and “Merry PLLISTmas“. It actively promotes diverse and innovative songs.
Journalist: Shawn
Translator: Shawn
Source: VLAST
