The male group POW is gearing up for their comeback with its third album, generating growing anticipation among its fans by unveiling various content.

On June 5, POW (Yorch, Hyunbin, Jungbin, Dongyeon, Hong) announced its comeback by releasing the tracklist for its third album “BEING TENDER” (meaning: How to be softer).
The first track of the album, “Being tender“, followed by the second track “Reason”, the third track “Celebrate”, and the fourth “Fingerprint”, showcases a variety of songs with diverse charms that have caught the attention of fans.
On June 6, POW also released a pre-sampler video of the album, allowing fans to get an early preview of the album’s atmosphere. In this video, the members transform into students of an “art school” and give a glimpse into their diverse lives. The video highlights the free-spirited and unique sides of the members, while also capturing the overall vibe of the album. This sampler video not only reveals the album’s music but also provides a sneak peek at the new sides of the members, further heightening fan anticipation.
POW revealed that their album “BEING TENDER” is inspired by European influences and youth culture, creating a distinctive musical style. Leader YORCH and JUNGBIN were in charge of the overall production, delivering a more mature and deeper sound. This new album is particularly awaited, as it represents a clearer expression of the emotions and musical direction that POW has showcased since their debut.
POW’s third album, “BEING TENDER”, will be available on June 27 at noon. Additionally, the group will continue to engage with its fans by sharing various content as it is released.
Journalist: Shawn
Translator: Shawn
Source: SNS POW