Cube Entertainment’s new boy group, NOWZ, continues its global expansion.
On June 22, Cube Entertainment released a teaser poster on its official channels for the Chinese version of “Fly to the youth (Feat. YUQI)”, the pre-release single from NOWZ’s very first mini-album, “IGNITION.” The group is composed of members HYEONBIN, YOON, YEONWOO, JINHYUK, and SIYUN.
The Chinese version poster, featuring two tightly clasped hands under a blue sky along with the phrase “Keep moving forward, don’t look back” in Chinese, captures NOWZ’s unique story of youth and immediately draws attention.
The Chinese version of “Fly to the youth (Feat. YUQI)” will be released on June 23 at 6 PM (KST) across various music platforms. This special release was prepared as a gesture of gratitude to their fans, DAY&, for their unwavering support since the group’s debut. The song is already generating buzz, especially with the trending hand dance challenge on Douyin, the Chinese version of TikTok.
Produced by YUQI of I-DLE, the single is a pop track with an addictive guitar riff. It conveys the complex emotions of youth—caught between expectations, self-doubt, and the search for one’s path.
Additionally, NOWZ will release its first mini-album, “IGNITION,” on July 9, continuing their musical journey following the launch of the Chinese version of the single.
Journalist: Shawn
Translator: Shawn
Source: Cube Entertainment
