The virtual artist “Edan Maverick” is generating significant interest in the global art market.
Edan Maverick, a virtual artist created by OneNess Korea as an alter ego for the singer Dawn, was officially invited in May to the 2025 Focus Art Fair in New York, marking his second consecutive participation in an international art fair.
After his debut at the 2024 edition in London, Edan Maverick is solidifying his position as a next-generation digital artist, blending technology and art.
At the event, he unveiled his new artwork titled “United”: a constellation of 22 stars that, from a distance, form a single silhouette but reveal distinct visual stories up close. This representation of diversity and inclusion captured the attention of visitors and galleries alike.
Additionally, Edan Maverick received numerous collaboration proposals from international brands, demonstrating the economic viability of this virtual artist model.
The Focus Art Fair is a major event that brings together galleries from around the world each year, recognized for its ability to blend contemporary art with broad public appeal.
The New York exhibition’s theme was “Coexistence of Digital and Nature,” showcasing innovative works incorporating AI, NFTs, robotic performances, and other artistic experiments.
Edan Maverick is a virtual intellectual property developed by OneNess Korea, based on AI-generated images and a 3D production system. His scope now extends to fashion, merchandising, and brand partnerships, beyond digital art.
Kim Jin Soo, CEO of OneNess Korea, stated that this exhibition not only demonstrates international expansion but also proves that Korean virtual reality technology can combine artistic creation with commercial profitability. He aims to offer new content and business models in a stagnant virtual human market by strengthening real-world interactions with the audience.
Edan Maverick, more than just a virtual avatar, aims to become a unique immersive IP, combining technological originality, artistic excellence, and expanding his reach into new horizons.
Journalist: Shawn
Translator: Shawn
Source: SNS Edan Maverick
