STRAY KIDS - LEE KNOW
LEE KNOW of STRAY KIDS becomes the new global ambassador for the Italian luxury brand Gucci.

LEE KNOW, a member of the group STRAY KIDS, has been named the newest global ambassador for the Italian luxury fashion house Gucci.
Since debuting with STRAY KIDS in 2018, LEE KNOW has showcased his talents across various areas, including stage performance, songwriting, and music composition. He has frequently worn Gucci pieces at official events and in photo shoots, and he also attended the Gucci 2025 Cruise Fashion Show held in London this past May.
Gucci stated, “We look forward to the artistic energy and unique personality of LEE KNOW bringing new inspiration to the brand.”
For his part, LEE KNOW shared, “To me, Gucci is a brand that moves seamlessly between past and present with a creative and contemporary vision. It’s an honor to be part of this creative journey.”
LEE KNOW is set to take part in various upcoming Gucci projects.
Journalist: Shawn
Translator: Shawn
Source: SNS GUCCI