XG
The group XG has been chosen as the global ambassador for the Casio G-SHOCK watch brand, confirming its influence in both Korea and Japan.
Consisting of JURIN, CHISA, COCONA, HINATA, MAYA, JURIA, and HARVEY, XG was appointed global ambassador for G-SHOCK on July 1st. The group attended the nomination ceremony in Tokyo, where their new graphic campaign was unveiled in Korea and Japan, capturing everyone’s attention.
At the ceremony, XG wore monochrome outfits featuring G-SHOCK‘s flagship models, adding a stylish touch. Regarding this, leader JURIN commented:
“I’m thrilled to become an ambassador for G-SHOCK, a brand I wear every day. As ‘XG SHOCK’, we’ll continue working hard. It’s amazing to see how much XG has grown, that global brands are reaching out to us.”
HARVEY added,
“When our manager shared the news with us, we all screamed with joy.”
A dedicated website has been launched, featuring a promotional video of XG for G-SHOCK. Under the slogan “No destination“, it showcases the group’s strong character, moving forward without giving in to fear, shaping their future with their own will.
XG was chosen because its journey in X-POP and their unique style align perfectly with G-SHOCK‘s strong brand values. The group said:
“Every time I wear a G-SHOCK, I remember the time when I almost gave up on my dreams, and it gives me the courage to keep going.”
Now the global ambassador for G-SHOCK, XG has also been selected for a campaign as the new face of Coca-Cola Japan. They will be featured in a “Coca-Cola Limited Live” event, in addition to TV ads.
On the global stage, the hip-hop/R&B group XG performed this year at the renowned Coachella Valley Music and Arts Festival as the headliner of the Sahara Stage, earning rave reviews from the international press. In May, they wrapped up their “The First HOWL” world tour at the Tokyo Dome with a final concert drawing 50,000 fans, completing their first world tour of 47 concerts in 35 cities across 18 countries/regions.
Following this first tour, XG plans to continue its global music career and will offer various content in collaboration with G-SHOCK.
Journalist: Shawn
Translator: Shawn
Source: XGALX
