BLACKPINK captured the attention of fans around the world by painting Seoul’s night sky in its iconic shade of pink.

According to YG Entertainment, BLACKPINK celebrated the launch of its “BLACKPINK WORLD TOUR <DEADLINE>”, which kicked off on May 5 at the main stadium of the Goyang Sports Complex, by organizing a large-scale urban lighting event called “PINK AREA: Take Over Lighting”. Major landmarks across Seoul were beautifully illuminated in BLACKPINK’s signature color, offering citizens and fans an unforgettable nighttime spectacle.
The promotion began on May 4, transforming iconic locations like Namsan Seoul Tower, Sebitseom (Sebit Island), and Banpo Bridge with glowing pink lights, creating a magical atmosphere. At Sebitseom and Banpo Bridge in particular, the pink lighting combined with rainbow fountains to wow onlookers, while BLACKPINK’s signature phrase, “BLACKPINK in Your Area,” echoed in the background, heightening excitement for the group’s full comeback.
Fans and locals shared snapshots of the event on social media, generating an enthusiastic response and once again confirming BLACKPINK’s global influence and iconic status.
Meanwhile, BLACKPINK has officially kicked off its <DEADLINE> world tour, which will span 16 cities and include 31 shows. Performances are scheduled in stadium-level venues in Los Angeles, Paris, Tokyo, New York, Bangkok, and more. The world is watching closely as BLACKPINK returns to the stage in full force.
Journalist: Shawn
Translator: Shawn
Source: SNS YG Entertainment