The “MINITEEN HOUSE PARTY” pop-up event has been a massive success.
SEVENTEEN’s pop-up store, featuring the group’s official characters called “MINITEEN,” wrapped up successfully.
From June 24 to July 6, SEVENTEEN hosted the “MINITEEN HOUSE PARTY” event at The Hyundai Seoul Mall. The pop-up consisted of two main spaces: a merch shop and the “MINITEEN House”. It attracted a large crowd every day, consisting of both Korean and international fans, as well as casual shoppers.
The merch shop, which was available only by reservation, sold out for all time slots well before the event’s opening. In just 13 days, more than 13,000 visitors came, a remarkable number considering the limited capacity per session. Around 48% of the visitors were foreigners, showing SEVENTEEN’s global popularity. Among the most popular items were plush keychains, mood lamps, and plush toys, all infused with the adorable Miniteen universe.
The “MINITEEN House”, decorated with mini figurines and collectibles, became a massive photo spot. From the living room to the kitchen, the bathroom, karaoke room, and attic, each room captured the essence of a house party. Augmented Reality (AR) filters compatible with smartphones were available, letting visitors leave with unique souvenir photos.
The “MINITEEN HOUSE PARTY” pop-up will now be held in Tokyo (Shibuya) at the 9SY building, from July 12 to 23. The response has already been huge: all sessions sold out within hours after the June 30 fan club reservations opened.
The concept will then expand to 11 other countries, including Thailand, China, the U.S., Philippines, and more, with a gradual international rollout.
To remind, there are 13 MINITEEN characters: Choitcherry (S.Coups), Jjongtoram (Jeonghan), Shuasumi (Joshua), O.C.L (Jun), Tamtam (Hoshi), Foxdungee (Wonwoo), Ppyopuli (Woozi), THEppalee (The8), Kimja (Mingyu), Doa (Dokyeom), Bboogyuli (Seungkwan), Nonver (Vernon), and Chandalee (Dino). The group members personally participated in creating the characters, adding their own personality and preferences to each one.
Journalist: Shawn
Translator: Shawn
Source: SNS SEVENTEEN
