The group TREASURE is launching new original content.
On July 15, YG Entertainment announced, “Starting tomorrow (July 16), a new episode of ‘TREASURE AGENCY in the USA‘ will be released every Wednesday at 6 PM.” This content follows the popular series “Treasure Project,” known for its real-life office look at the group, with even more expanded episodes and scale.
A teaser video revealing TREASURE on their first North American mission as part of a secret YG project already surprised and sparked interest.
Additionally, an official poster announcing the world of “Treasure Project: Business Trip in the USA” was released, further fueling fans’ curiosity. The visual, featuring the famous Times Square in New York as the backdrop, where their first North American concert was broadcast, particularly grabs attention.
The members, transformed into “Treasure Project employees” with ranks ranging from interns to managerial positions, have been revealed, raising excitement for the unpredictable episodes to come during this U.S. trip. Beyond the individual charms fans don’t see on stage, the team dynamics promise new kinds of entertainment.
Their humor and ease in various original content are expected to shine again in this new project.
Meanwhile, TREASURE continues a successful year. Their special mini-album “PLEASURE,” released in March, broke their personal record with over 716,000 copies sold in the first week and has now reached nearly 800,000 cumulative sales. Their global fan concert tour “SPECIAL MOMENT,” covering Korea, Japan, and North America, also concluded successfully.
The group plans to release a new mini-album on September 1 and kick off the “TREASURE TOUR [PULSE ON]” starting in Seoul in October, visiting 11 cities, continuing a busy second half of the year.
Journalist: Shawn
Translator: Shawn
Source: SNS TREASURE
