The rising boy group NCHIVE is launching a major offensive on the Asian market, starting with Cambodia, an emerging K-POP scene.
From July 29 to August 19, over the course of about three weeks, NCHIVE will meet their Cambodian fans through a promotional tour titled “NCHIVE Promotion Cambodia Tour.” This tour is organized by K’ve Entertainment, the only Korean-owned general entertainment agency based in Cambodia, and is part of a broader Southeast Asia management partnership—drawing even more attention.
NCHIVE has also been selected as the official advertising model and ambassador for Cambodia’s national messaging app, Angkor Life. The group will kick off their official schedule with an ambassador appointment ceremony and fan signing event at a major shopping mall in Phnom Penh. This will be their first in-person encounter with local fans and marks a significant step in their push for international recognition as a new face of K-POP.
Beyond their advertising activities, several local TV stations have requested interviews, and a range of interactive programs is planned—including “School Attack,” where the group will visit selected schools, and busking (street performances) aimed at expanding their fanbase and strengthening ties with local audiences.
Since its debut last year, NCHIVE has rapidly built a global fandom through activities in Taiwan, Japan, the United States, and Russia. They particularly stood out on Chinese platform Weibo, where each of their live broadcasts topped the charts in real time, proving their strong overseas fan power. The group is also receiving offers from Europe and Latin America, solidifying their status as rising stars of the next K-POP generation.
Following the release of their special single “NEVER GIVE UP” in April, and a series of fan signing events, NCHIVE has continued to engage actively with fans. With this Cambodia tour, the group is now officially entering the Asian market, while also actively preparing for their second album.
Music fans in Korea and abroad are now paying close attention to NCHIVE’s activities in Cambodia, as the group cements its position as one of the new rising stars in the global K-POP scene.
Journalist: Shawn
Translator: Shawn
Source: Aube Moon Studio
