As BLACKPINK’s new track “Jump” (뛰어) continues to make waves on global charts, its music video is also breaking records, having surpassed 100 million views on YouTube.
According to YG Entertainment, the “Jump” music video surpassed 100 million views on YouTube on July 26 at 2:52 a.m. KST. It reached this milestone just 15 days after its release on July 11 at 1 p.m., becoming BLACKPINK’s 49th video to cross the 100 million mark.
Jump is BLACKPINK’s first-ever song in the hardstyle genre. Built on a guitar riff reminiscent of a Western film, the members’ distinctive vocals layer together to captivate listeners, while the explosive chorus, driven by an intense beat, delivers a powerful addictive energy.
The music video has been praised by fans around the world for its bold and unique direction. With a cinematic scale and storyline that embodies BLACKPINK’s artistic identity, the video is being lauded for its synergy with the group’s global status, like watching a full-length movie in just a few minutes.
Upon release, the video immediately became the most-viewed video on YouTube within 24 hours. Riding that momentum, it held the No. 1 spot on YouTube’s global daily chart for eight consecutive days and also topped the platform’s weekly charts for both most popular song and music video—once again confirming BLACKPINK’s reputation as the undisputed “Queens of YouTube.”
Beyond YouTube, “Jump” is also making a splash across international charts. It claimed the top spot on Spotify’s Global Weekly Chart, setting a new record for the most No. 1 songs by any K-pop group. It also entered the UK Official Singles Chart at No. 18, marking BLACKPINK’s highest ranking to date. On the Billboard Global 200 and Billboard Global Excl. U.S. charts, Jump also climbed to No. 1, making it the group’s third and fourth No. 1s respectively, an unprecedented achievement for a K-pop girl group.
BLACKPINK is currently on its “BLACKPINK WORLD TOUR“, which includes 31 shows across 16 cities. After successful performances in Goyang, Los Angeles, Chicago, and Toronto, the group is set to take over stadiums around the world, with stops in New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK
