Singer G-DRAGON has surpassed 10 million sales for his highball brand.
Alcoholic beverage company Brewguru announced on July 31 that the three versions of the “Peace Minus One Highball,” which G-DRAGON personally helped design, have sold over 10 million cans since their launch on April 30.
The Peace Minus One Highball, which reflects the universe of G-DRAGON’s personal brand “Peace Minus One,” saw explosive success, with the initial batch of 880,000 cans selling out in just three days, even causing a rush at launch. On May 27, to commemorate “Aerospace Day,” a new version called the “Peace Minus One Red Highball” was released, drawing not only local customers but also international tourists who lined up to buy it.
On July 16, the “Peace Minus One Daisy Highball,” based on an original daisy illustration drawn by G-DRAGON himself, also broke records by selling out completely within just three hours of online pre-orders. Brewguru stated that this sales figure is the highest since the company’s founding, and that the overwhelming overseas demand is particularly promising.
Following successful launches in Taiwan and Hong Kong, the product continues to sell out quickly in Japan, showing growing enthusiasm internationally. The company plans to export tens of millions of cans to more than 20 countries this year, anticipating that international revenue will surpass domestic sales, marking a significant breakthrough.
The Peace Minus One Highball is also gaining attention for its innovative marketing. At the official launch event “The SIGNAL” on June 13, G-DRAGON captured everyone’s attention by arriving in a Cybertruck, a moment that Elon Musk later shared on his X account (formerly Twitter). Spectacular promotions such as a blimp flying over Yeouido in Seoul also captured the interest of the public and fans alike.
Journalist: Shawn
Translator: Shawn
Source: SNS Brewguru
