KEP1ER has transformed into the perfect mischievous “Summer queen,” ready to chase away the heat in an instant.
KEP1ER (Yujin, Xiaoting, Chaehyun, Dayeon, Hikaru, Huening Bahiyyih, and Youngeun) released its 7th mini-album, “BUBBLE GUM,” on all music platforms on August 19 at 6 PM KST, alongside the full music video on its official YouTube channel, sparking an enthusiastic response from K-pop fans worldwide.
“BUBBLE GUM” is their first new album since the 6th mini-album “TIPI-TAP,” released last November, nearly nine months earlier. It includes five tracks: the title song “Bubble gum,“ “Taste better,” “Don’t be dumb,” “Ice tea,” and “Yum (KOR ver.).” KEP1ER showcases its playful and charismatic charm combined with catchy beats that instantly captivate listeners.
The title track “Bubble gum“ stands out with its house EDM pop dance style, featuring a smooth and dynamic vocal range over an intense beat. The lyrics, both powerful and cynical, express: “I’m gonna swallow it all at once, as if mocking the unpleasant stares cast at me.” The contrast between these striking lyrics and KEP1ER’s cool, energetic vocals creates a unique impact.
The “Bubble gum“ music video amplifies the song’s appeal and energy. It opens with the group packing bags and tools into a car trunk before joyfully heading off to an unknown destination. The video shows the members having fun while causing minor disasters, blending power and humor. With scenes highlighting their girl-crush charisma and charm, diverse dance performances, and dynamic editing, the video keeps viewers engaged and builds anticipation for live performances.
International fans’ reactions to the album and video have been overwhelmingly positive. Right after the video’s release, comments flooded in: “We’ve been waiting for this Kep1er,” “This comeback is perfect, every scene is a masterpiece,” “The Kep1er era has arrived!”, all praising the group’s return.
Following this successful comeback, KEP1ER has begun promotions across various music shows. Additionally, a pop-up store featuring merchandise and special events will be open until August 24 to extend the experience and connection with fans.
Journalist: Shawn
Translator: Shawn
Source : SNS KEP1ER
