THE BOYZ is launching a pop-up store centered around the theme of childhood.
On August 21st, the agency Warin D&C announced:
“From August 20 to September 10, for a total of 22 days, a pop-up store titled THE BOYZ POP-UP STORE, LUCKY LITTLE THINGS will be open on the 1st floor of 69 Seongsui-ro, in the Seongsu neighborhood of Seoul.”
The pop-up is designed as “a journey to relive the childhood of THE BOYZ members together” and will feature a cozy exhibition space inspired by lucky items everyone cherished in their younger years, along with various interactive experiences.
Highlighted experiences include:
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PIECE OF THE BOYZ, where visitors receive puzzle pieces upon entry to complete;
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CHEMI QUEST, a tablet-based game to discover which member you’re most compatible with;
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LUCKY SNAP, where you can take a four-shot photo strip inside a themed frame for each member.
Limited-edition merchandise will be sold in two separate waves. Items include: t-shirts, 4-cut photobooths, scrunchies, pop-up cards, mirror-brush keyrings, acrylic keychains, glass cups, drawstring bags, sticker sheets, coasters, lenticular postcards, acrylic badges, and mini acrylic stands. Each item will be available in limited quantities per member.
There will also be F&B (food and beverage) offerings, such as ice cream and bagels decorated with member-themed picks.
For purchases over 30,000 KRW, visitors will receive one ticket to use the random photocard vending machine. For purchases over 270,000 KRW, a full set of 9 unique photocards (no duplicates) will be given. Additionally, participants who write on the “message wall” will have a chance to win a framed canvas print of a member through a random draw.
Lastly, THE BOYZ POP-UP STORE, LUCKY LITTLE THINGS is free to enter and operates on a walk-in reservation basis. It will be open daily from 12 PM to 8 PM KST for 22 days. More details can be found on THE BOYZ’s official accounts.
Journalist: Shawn
Translator: Shawn
Source: WARIN D&C
