A new comeback gift from artist SOOJIN has arrived.
On August 20, BRD Entertainment released on SOOJIN’s official social media accounts the first concept video for her new single, “BADITUDE.”
In the video, SOOJIN draws attention with an aura filled with the intensity of “BADITUDE.” Set to tense, compelling music, the video showcases various objects and refined visual production to unfold the concept of the track.
In particular, Soojin’s unique charisma, more mature and striking than before, blends seamlessly with the video’s distinctive structure and a brief but thrilling performance, further amplifying anticipation for her comeback.
Currently, SOOJIN is revealing a series of concept photos and videos, building excitement among fans worldwide for “BADITUDE.”
According to BRD Entertainment, the final set of concept photos will be released on August 21, followed by a second concept video on August 22. On August 25, a highlight medley will allow fans to preview snippets of “BADITUDE,” and on August 26, a teaser for the music video will mark the peak of the pre-release promotion.
Soojin will officially release her first single, “BADITUDE,” on August 27 at 6 PM local time, officially kicking off her comeback activities. The single will include two tracks: the title track “Baditude,” which highlights the artist’s renewed charm, and “Little bit more.”
Previously, SOOJIN had already established her unique presence as a solo artist with her first mini-album “아가씨” in 2023 and her second mini-album “RIZZ” in 2024. With this first single “BADITUDE,” she aims once again to attempt a bold transformation and fully captivate her fans.
Journalist: Shawn
Translator: Shawn
Source: SNS SOOJIN
