The new special duo from SEVENTEEN, S.COUPS X MINGYU, has once again asserted their presence on the global fashion scene.

On September 24, according to PLEDIS ENTERTAINMENT, the group’s label, S.COUPS X MINGYU appeared on the cover of the 20th anniversary issue of the global fashion magazine Hypebeast. Hypebeast is a fashion and lifestyle magazine with readership in North America, Europe, and Asia, having collaborated with renowned artists such as G-Dragon, Peggy Gou, and John Mayer.
The cover photos released the day before capture the fresh and bold atmosphere of S.COUPS and MINGYU. Both members stare into the camera with intense gazes, each exuding a distinct charm. S.COUPS shows a relaxed, hip style, revealing natural charisma, while MINGYU elegantly wears a floral-patterned jacket, embodying his status as a fashion icon.
To celebrate its 20th anniversary, Hypebeast revisited personalities who shaped fashion, art, and music over the past two decades, while highlighting the next generation of cultural leaders. S.COUPS X MINGYU was chosen as a representative figure of the cultural scene and thus graced the cover of this special issue, demonstrating their significant influence on the international market.
The two artists continue to expand their influence in fashion. S.COUPS previously appeared on the cover of the first issue of GQ Hong Kong alongside Hollywood actor Orlando Bloom and Japanese star Yamashita Tomohisa, confirming his popularity. MINGYU, meanwhile, has been a cover model for magazines in Asia (Japan, China) and the English-speaking world, receiving numerous fashion opportunities.
Anticipation is also high for the first mini-album “HYPE VIBES“, set to release on the 29th. On the 19th, the video for the challenge of the title track “5, 4, 3 (Pretty woman) (feat. Lay Bankz)“, released unexpectedly, surpassed 100 million views in just four days. Both members participated in writing and composing all the songs on this new album, demonstrating their broad musical range.
Ahead of the album release, S.COUPS X MINGYU will offer various content to get closer to fans. On the 23rd, they appeared on the web show SalondeDrip 2, showing their ease on camera, and today (24th), S.COUPS will appear on the web show Cellphone KODE. On the 25th and 26th, two official music video teasers will be revealed.
Journalist: Shawn
Translator: Shawn
Source: SNS SEVENTEEN, Hypebeast