NCHIVE
A sneak peek with the MV for the title track “Luv + me”.
The South Korean group NCHIVE, often abbreviated as NCV, returns to the spotlight with the official video release of “Luv + me”, from its 2nd single album “BELIEVE”.
NCHIVE, who officially debuted on April 9, 2024 (after a delay) under the label AUBE MOON STUDIO, currently consists of six members: E.aN, HA.L (leader), KANGSAN, YUCHAN, JUYOUNG, and N. Its fandom is called “SAVE.” With this comeback, NCHIVE asserts its international ambitions and refined style.
The music video is a highlight of this new era. Released as a preview before the official comeback, the track “Luv + me” brings softness through its rhythm and lyrics, showing a lesser-known side of NCHIVE. It is part of the album “BELIEVE”, which will be officially released on October 31, 2025, at 6 p.m. (KST), marking a fresh dynamic for the group and its artistic visuals.
The “Luv + me” music video aligns with a visual atmosphere different from what NCHIVE has previously presented, symbolizing the group’s growth. It’s also a call for love, with the chorus repeating “LUV ME, LUV ME, LUV ME…,” as the members await all your affection. The scenery used in the video evokes the group’s trip to Cambodia, giving off a relaxing summer vacation vibe — a refreshing touch for this season.
As for touring, NCHIVE is preparing for their European (and beyond) tour starting in November:
-
Cologne (Germany) on November 9
-
Brussels (Belgium) on November 13
-
Paris (France) on November 16
-
Montpellier (France) on November 22
More Asian dates are expected to follow. For French fans, it’s an excellent opportunity to see the group in person, with potential special events for the Francophone audience, details can be found on the SNS of MMS ENTERTAINMENT, which manages the tour.
After its first single “DRIVE” (2024) and other activities, NCHIVE, with “BELIEVE”, marks a turning point in their artistic identity: stronger and more international. The “Luv + me” MV offers both a visual and sonic preview of this next chapter. The European tour further shows that the group aims for a truly global reach, not limited to South Korea or Asia. For fans, it’s a chance to experience NCHIVE live and share in its evolving energy.
The “Luv + me” music video is much more than just a song, it’s the prelude to a new era for NCHIVE. Visually striking and musically promising, this comeback is paired with an ambitious European tour. Whether you’re already a fan or just discovering them, now is the perfect time to follow their rise.
NCHIVE will officially make its comeback with the new single “BELIEVE” on October 31, and KSTATION TV will be present at the listening party in Seoul to bring you the best coverage.
Journalist: Shawn
Translator: Shawn
Source: SNS NCHIVE
