The new male group NOWZ from CUBE ENTERTAINMENT is preparing to showcase its potential on the year-end music scene.
On November 12, NOWZ (Hyeonbin, Yoon, Yeonwoo, Jinhyuk, Siyun) released on its official channels the first individual and group concept photos for its third single “PLAY BALL“. The members display intense charisma in all-black outfits combining caps and jackets, in front of a locker room, announcing a powerful comeback.
NOWZ was also seen sitting on a bench, ready to take the stage. After expressing youthful moments in their first mini-album “IGNITION” released in July, fans are eagerly awaiting to see how the members have integrated the baseball concept into their new music.
The third single “PLAY BALL“ symbolizes, like the start of a baseball game, NOWZ’s new beginning toward the world. Previously, the group had already presented part of the title track during overseas concerts, captivating national and international fans with its elegant EDM sound and high-level performances.
On November 14, the day after the 2026 university exams, NOWZ will meet fans for a student support event on the first floor of CUBE ENTERTAINMENT’s headquarters in CUBESTORY, before the official launch of promotions for their new single.
Journalist: Shawn
Translator: Shawn
Source: Cube Entertainment
