LIGHTSUM : The members made the streets of Hongdae “cute”

Accounts from citizens gathered at the scene were subsequently shared on social media. The outfits, full of personality and highlighting each member’s symbolic colors, combined with an adorable visual, blended into the lively atmosphere of Hongdae to offer a truly special spectacle. It is rumored that the members, naturally attentive, responded warmly to the cheers of the crowd gathered during the shoot.

LIGHTSUM released its Japan debut album last month and conducted local activities with the title song “Doshite” (どうして). The group then launched into its Korean activities by releasing the digital single “DOSHITE KR ver.” (어떡해) on October 22 and presenting its first performance on Mnet’s “M COUNTDOWN”.

As LIGHTSUM unveils its bright and adorable charm in Korea following its Japanese debut, what content will the group present next? The moves of these trending artists never fail to captivate attention.