POW
POW adds its personal touch to “Mistletoe” by Justin Bieber.
The South Korean boy band POW, composed of YORCH, HYUNBIN, JUNGBIN, DONGYEON, and HONG, under GRID ENTERTAINMENT, presents a special cover of “Mistletoe” by Justin Bieber in a video released on its Studio POW YouTube channel.
In this festive clip, POW gives the Christmas classic a softer, more intimate interpretation, focusing on voices and emotion rather than grand production. The members take turns singing, microphones in hand, in a warm, homely setting that evokes the holiday spirit and closeness with their fans. The clip’s aesthetic, with simple lighting, a wintery atmosphere, and outfits that highlight the members, enhances the group’s musical sensitivity and strengthens the connection with their audience.
On their official social media (@POW_GRID on Instagram, X, TikTok, and YouTube), POW shared short videos filmed in the same set as this cover with its fans, POWER. These posts show how appreciated this type of content is by supporters worldwide and demonstrate how the group stays active even between their own music promotions.
This cover continues POW’s efforts to strengthen their international presence and showcase their artistic versatility, an aspect already praised during previous activities such as tours and vlogs shared on their platforms.
In conclusion, the “Mistletoe” video by POW offers a touching and personal interpretation of this Christmas standard, reflecting their vocal growth and commitment to sharing special moments with fans during the holiday season. Additionally, the members announced the launch of their online community HERE.
Journalist: Shawn
Translator: Shawn
Source: YouTube POW
