JENNIE: Her first photo exhibition opens today

From January 16 to 29, for about two weeks, JENNIE will hold her first photo exhibition titled “JENNIE PHOTO EXHIBITION ‘J2NNI5’” at Usquare, in the Jongno district of Seoul, while simultaneously launching a limited edition photobook of 3,000 copies worldwide, drawing strong attention.

This first photo exhibition of JENNIE is designed as an encounter with the most authentic fragments of JENNIE discovered in unpremeditated moments. It will reveal unpublished shots of JENNIE at the age of 25, taken by renowned Korean photographers Hong Jang-hyun, Shin Sun-hye, and Mok Jung-wook.

In particular, this exhibition, starting on January 16, JENNIE’s birthday, holds special significance as JENNIE directly participated in the entire project, from the publication of the photobook to the planning and organization of the exhibition. Combining exhibition, photobook, and merchandise, this project fully concentrates JENNIE’s sensibility and vision, offering a space where her journey and emotions are shared naturally.

This exhibition stands out for its varied spatial staging, moving away from the classic format of photo exhibitions to form a smooth and coherent path. Visitors move through each floor and discover the most sincere moments of JENNIE at 25, freed from any imposed intention or concept. The path concludes with an exclusive interview in which JENNIE directly shares the behind-the-scenes of the exhibition and photobook creation, enhancing the immersion.

In parallel with the exhibition, a photobook produced in a limited edition of 3,000 copies worldwide is also published. It collects shots of JENNIE at 25 over a full year, photographed by renowned Korean photographers, with over 50 different concepts and a total of 692 pages including unpublished works, offering high collectible value. Purchase is limited to one copy per person, and first edition buyers will receive a limited certificate of authenticity and a bookmark.

Additionally, a total of 15 types of merchandise commemorating the exhibition will be launched. The range includes the photobook, puzzles, scented candles, a 2026 calendar and planner, hoodies, and various lifestyle items, with a bookmark randomly offered for each photobook purchase.

Beyond Korea, a pop-up organized in collaboration with the lifestyle bookstore Daikanyama Tsutaya in Tokyo will be held simultaneously, presenting part of the exhibition as well as the merchandise. This collaboration, scheduled in connection with BLACKPINK’s concerts in Tokyo, drew strong interest among local fans and demonstrated JENNIE’s global influence beyond the Korean market.

The pre-sale of “JENNIE PHOTO EXHIBITION ‘J2NNI5’”, held on January 9, sold out in just 40 minutes, while tickets for Daikanyama Tsutaya were fully booked 15 minutes after sales opened. Moreover, keywords related to JENNIE’s exhibition ranked first in exhibition, classic, and other categories on Melon Ticket, and reached the top of real-time trends on X (formerly Twitter), proving strong media excitement. All proceeds from the exhibition ticket sales will be donated to charity.