The 7th mini-album by ENHYPEN, “THE SIN : VANISH,” has received rave reviews from influential global media outlets.
The American music media BILLBOARD published on January 16 (local time) an article highlighting all the songs from “THE SIN : VANISH,” emphasizing that “ENHYPEN has created a long-term vampire narrative with smooth continuity” and that “this album is like a podcast or an audiobook, once you start listening, it’s hard to stop.”
In particular, BILLBOARD described the title track “Knife” as “a powerful and impactful song, designed to dominate the stage, with an addictive chorus that leaves a strong impression” and added that “this music, full of explosive energy capable of impressing the concert hall, will become a link bringing the group closer to their fans.”
Regarding “No way back (Feat. So!YoON!),” the media explained that “this song would not have come to life if ENHYPEN had not evolved as artists” and that “the sound, both refined and raw, as well as the emotional line, captivates the listener.” BILLBOARD also praised “Sleep tight,” highlighting its elaborate composition that transforms even simple everyday moments into special ones, and commended JAKE for his first self-written song.
The American fashion magazine VOGUE also stated about “THE SIN : VANISH”: “Each song reaches a level of perfection that prevents skipping a single one.” The American economic media FORBES noted that “ENHYPEN is a group that continuously experiments” and that “with this album, they have presented evolved storytelling and a new sound.”
Released on January 16, “THE SIN : VANISH” tells the story of a couple who breaks the rules to love each other in a world where humans and vampires coexist. The title track “Knife” is a hip-hop song that summarizes the couple’s confidence in the face of any threat as well as the powerful energy of ENHYPEN. The album sold over 1.65 million copies on the first day, topping the HANTEO CHART, and the title track dominated the real-time Bugs chart the same day.
Thanks to this explosive response, the views of the music videos are rapidly increasing. The clip for “Knife” reached 10 million views on YouTube in just 19 hours, then added another 10 million views in 8 hours to reach 20 million. The distinctive “blade” type sound is attracting worldwide attention, and the popularity continues to grow at an accelerated pace.
Furthermore, ENHYPEN will hold from January 21 to 27 a pop-up store “ENHYPEN ‘THE SIN : VANISH’ POP-UP STORE” on Basement 1 of the SHINSEGAE Department Store in Gangnam, Seoul. In addition to physical albums, this pop-up will offer keychains, t-shirts, and caps (11 types of merch), a secret message area to listen to members’ voices, a zone to discover hidden messages, as well as an interactive space where fans can leave their encouragements, providing an immersive experience to fully enjoy the new album.
Journalist: Shawn
Translator: Shawn
Source: SNS ENHYPEN
