The group ENHYPEN opened today (January 21) an immersive pop-up reflecting the dark and vampiric aesthetic unique to their universe.
According to BELIFT LAB, the label of HYBE MUSIC GROUP, the pop-up runs until January 27 on Basement 1 of the Shinsegae Department Store in Gangnam, Seoul, to celebrate the release of the 7th mini-album “THE SIN: VANISH”.
The pop-up concept is inspired by the fleeting vampiric love developed in the album. The scenography immerses visitors in a dark and heavy atmosphere, with sets resembling a refuge cave and “FORBIDDEN” visuals highlighting the group’s intense aura.
Many immersive details are included: wanted posters on the walls, clues reminiscent of a crime scene, and displays designed to enhance the realism of the universe.
For fans, several interactive zones are available:
- SECRET MESSAGE ZONE: listen to voice messages from the members.
- THE CHASER ZONE: discover hidden messages on the walls via special devices.
- MESSAGE ZONE: leave messages of encouragement for the members.
From the opening, the pop-up met with great enthusiasm, with long lines and many fans taking photos and participating in the activities.
This initiative will start in Seoul before expanding to Beijing, Shanghai, and Tokyo, covering four Asian cities.
Meanwhile, ENHYPEN continues promoting the mini-album “THE SIN: VANISH”, whose title track “Knife” is a powerful hip-hop song expressing confidence in the face of any threat, combining catchy melodies, intense vocal energy, and sharp choreography.
Journalist: Shawn
Translator: Shawn
Source: SNS ENHYPEN, Belift lab
