BLACKPINK has revealed, for the first time, a teaser poster giving a glimpse of the concept for its 3rd mini-album “DEADLINE.”

YG ENTERTAINMENT published, on January 30, on its official blog, “‘DEADLINE’ CONCEPT TEASER.” With close-up images of the members’ portraits, a first veil has been lifted, offering a hint of the overall mood and concept of the new album.

The minimalist composition, staged in controlled black-and-white tones, exudes a singular tension. Elegant buns, bold accessories, photogenic poses, and even the details of fingers resting on pristine white dresses create a captivating atmosphere that irresistibly draws the eye.

Attention focuses on the synergy arising from the meeting of a sensory staging evoking a work of art and the incomparable aura of BLACKPINK. Even through these barely revealed visuals, the impact is powerful, and fans continue to delight in speculating about the new musical universe BLACKPINK will unfold through this album.
BLACKPINK will release its 3rd mini-album “DEADLINE” on February 27 at 2:00 PM KST. This album comes approximately three years and five months after its 2nd studio album “BORN PINK.” With each new release, the group has set new K-pop records while expanding its influence, and this time as well, they are expected to consolidate their presence as a top global artist.

Moreover, BLACKPINK recently successfully completed their world tour “BLACKPINK WORLD TOUR DEADLINE,” covering 16 cities for a total of 33 concerts. By filling stadiums in major cities worldwide, including a historic entry at Wembley Stadium in London, UK, as the first female K-pop artist to perform there, the group affirmed its “world class” status.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK