ALPHA DRIVE ONE: Significant numbers on short-form content platforms

The rookie group ALPHA DRIVE ONE (hereafter ALD1) is recording significant figures on international short-form content platforms.

On February 23, according to the agency WAKEONE, short-form content using ALD1’s debut track “Freak alarm” as well as the pre-released single “Formula” has accumulated over 700 million views.

Examining the data in detail, content related to “Freak alarm” posted on official social media accounts reached over 470 million views, while “Formula” exceeded 110 million views. It was estimated that around 100 million user-generated contents using these tracks on Instagram Reels and YouTube Shorts were created.

“Freak alarm” is a hip-hop dance track conveying the message of continuing to move forward despite battles with oneself. ALD1, focusing on powerful performances, is rapidly increasing its recognition within the global K-pop fandom.

Taking advantage of this spread via the short-form format, ALD1 plans to successfully conclude activities related to their first mini-album and continue promotions internationally.